Introduction to Social Media University Communications and Marketing

Structure your marketing plan around a funnel proven to boost performance. The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. Interestingly the number who 'often' get news from social media is down in 2021, but still, nearly half of those surveyed use social media to get news often or sometimes.

Social Media Video

Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience. How to build a social media marketing strategy and a plan to carry it out. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing.

The Importance of Engagement and Integration

Social networking platforms are a great place for digging up customer research and using social listening tools to track conversations around specific terms. Social media networking goes far beyond Instagram and Twitter. In this article, learn about the seven different types of social networking and how you can leverage each for your business.

While most of us have seen many a heated discussion happen on Facebook, discussion sites like Reddit and Quora are specifically designed to spark a conversation. YouTube’s comment section offers plenty of opportunities to get to know the people watching your content. Reviews are an opportunity to engage with reviewers and solve any potential challenges before they become a huge deal. The results from Instagram and Facebook show a clear preference for around midweek at midday, so you should consider this when scheduling your post updates. Videos longer than a minute achieved the highest median interactions and median reach on Facebook, according to Socialbakers data.

Make sure that your department does not already have a social media account on the sites you plan to use. If an account has already been created, do not create another one. Instead, contact the current account manager if you wish to add content. Users can share thoughts, curate content, upload photos and videos, form groups based on interests, and participate in lively discussions. They’re built around the user and everything that’s important to them and their social circles. The research from GlobalWebIndex in their social media trends 2021 report shows how/why visitors use different social media services.

As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos. The most significant advantage of audio social media platforms and formats is the high attention and engagement you’re likely to get from opt-in listeners. The most efficient way to take advantage of social media’s popularity is to leverage existing audiences.